Between the long hours, endless amounts of work, and overbearing stress owning your business is difficult but rewarding work. Ask any entrepreneur, and they will tell you the same thing, it takes dedication and hard work to get your own business up off the ground and keep it there. Like everything else there will be rough patches, but if you play your cards right, know when to ask for help, and keep at it you just may come out on top. Within the first 5 years of startup nearly 65% of new businesses will fail. Nearly all business will deal with loss when first starting out, and it may not be till years after that they show a profit. This lack of profit accounts for a lot of businesses failing but it isn’t the sole cause of failure. There are plenty of cases where a business is started for the wrong reason and their owner doesn’t have the passion or persistence to actually give their business time to grow. They want instant results and if they aren’t getting the desired results, they scrap the business and move on to another endeavor. Typically, if you have what it takes to survive the first 5 years of owning a business, you’re in the clear, but it is going to take work to get there. Highland Canine Training, LLC is no exception to the start-up struggle. This company has experienced its fair share of turbulence and if it wasn’t for strategic planning, hard work, and perseverance we would’ve added to that 65%.
A lot of the students that come through our courses at the School for Dog Trainers either already have their own business or have dreams of starting their own. In order to set our students up for success when they leave our school, we have an intensive business week built into our curriculum. This week is strategically designed to put pressure on students. This is not because we enjoy watching people squirm, it is to build students up and set them up for success when they walk out the door.
48% of American households own at least one dog and that number is ever growing. The more people that own dogs the more people are also in need of training. One can very easily have a successful career in the dog training industry. According to the American Pet Products Association, in 2017, it was calculated that Americans spent 69.51 billion dollars on their pets alone. There is no sign of the industry slowing down, it is estimated that in 2018 Americans spent 72.13 billion and even in economic decline, the pet industry has shown growth. People love their pets and they are willing to spend good money on them regardless of what is going on. Just because people are spending money on their dogs doesn’t mean that anyone can step forward and run a successful business. Just like any other start-up endeavor it takes planning and a bit of luck.
A Success Story
In the videos below, we hear from Josh Abolt, the owner of Backcountry K9, LLC in NY and a recent graduate of our Master Dog Trainer Program. In the first short video, he describes how our program prepared him for opening his own successful dog training business and he offers advice to future graduates. The second video is a snapshot of the success Josh has had so far.