Tips and Advice on How to Market Your Dog Training Business
There are a number of effective methods of advertising and marketing your dog training business. With the popularity of the internet and social media sites, the marketing options that are available are practically endless. However, when marketing any business, it is important to choose options that give the highest return on investment.
Take some time to consider the sources you use most when looking for services. You also want to consider your target audience and the services they are most likely to use. There are many options available for marketing a dog training business, and you want to spend your time and resources where they will be most effective. The following are just a few ways you could choose to market your dog training business.
The Yellow Pages: The Yellow Pages phone book is a great place for advertising for dentists and attorneys, but is not the source where most people would turn to for a dog training business.
Billboards: Billboards are great for exposure and a great billboard campaign can get your business or product recognition over a large market. However, billboards can be quite expensive, particularly when they are in a high traffic market location.
Magazine Print Ads: Print ads in magazines are another option. Magazines narrow demographics based on their content. There are magazines for dog enthusiasts, celebrity gossip, food connoisseurs, and hundreds of others. These give you a more targeted focus for your advertising dollars. Magazine advertisements can be very nice, but they can also cost more than other types of print ads due to the quality of paper and ink for printing.
Newspaper Print Ads: Newspapers can be a great way to reach a high number of people depending on the circulation in your dog training business area. The cost of ads will vary depending on the day of the week, the size of the ad, and whether the ad uses color or black and white ink.
Area Newsletters: Many small communities and cities have free publications with regular distribution. They frequently have affordable advertising rates and they target people living in the local community.
Internet: The internet is growing in popularity every year, and, with the advent of smart phones, that growth is expected to continue. Maintaining a website for your dog training business is a great way to advertise your services to potential clients and highlight your successes. Blog articles are a great way to keep your website content dynamic and keep people visiting your website. Posting video links that demonstrate your dog training skills are another great way to advertise and market your dog training business. People can continue to share those posts and videos across social media venues. With internet marketing, you will want to pay close attention to your Search Engine Optimization (SEO) plan. This is how potential clients will come to find your website when they look for a dog training business on an internet search engine page. The closer you are to the top, the more traffic your website will see. You can do it yourself, or you can pay someone to do it for you.
Social Media: Facebook, Pinterest, Twitter, Instagram, and other mobile applications are a growing industry. Maintaining a presence on social media sites for your dog training business is a great way to drive traffic to your website. Keep it updated often and with a lot of interesting content to keep people involved.
Discount Coupons: There are many organizations available who market your business through the offer of steep discounts. Be sure to research them carefully though, because they usually require a significant portion of the money earned through this type of transaction. It can be a good way to get your dog training business name out to the local area.
Cross-marketing: Partnering with others in the pet industry is a great way to find new clients. You can exchange brochures, business cards, and flyers with veterinarians, groomers, doggie day care facilities and pet stores.
Be sure to make your dog training business marketing campaign plan unique. You want to be memorable, but you do not want to be remembered for stealing other people’s ideas. Be careful not to duplicate content from other websites and businesses.
Our School for Dog Trainers teaches students how to create and optimize their business website as well as how to market and advertise their dog training business. If you would like to learn more about starting your own dog training business, feel free to give us a call at 866.200.2207 or email us at email@example.com