Boost the Success of your Dog Training Business with Social Media Marketing

Social media marketing is the act of utilizing social media to gain attention to your business. Effectively using social media marketing can help small businesses reach more customers and build loyalty with existing customers.  In today’s mobile age, social media is offered in a variety of platforms.  Facebook, Twitter, LinkedIn, Pinterest, Google +, Foursquare and YouTube all offer advantages, depending on your marketing strategy and target audience.

The first step in any marketing campaign, including a social media marketing campaign, is to know your audience.  You should imagine your customer(s) and what they want, what they need and what appeals to them.  By understanding your customers, you will be more effective in creating campaigns and social media content that will engage them.

Use your social media campaigns to create value for your audience. Don’t put in all the hard work to develop an audience just to throw sales pitches at them constantly.  Your social media campaigns should offer something for your audience and potential customers.

Show them your personality!  Any good marketing model includes personality to sell yourself and your business.  Put simply, people do not do business with people they don’t like.  Let your audience know who you are and what you’re all about.  Give them some insight into your business and day-to-day operations. The more your audience likes you and your business, the more likely they are to do business with you or recommend your company.

Engage your audience!  You have taken the time and spent the effort to develop an audience on your social media site and now you want to engage them.  Social media is about creating a discussion and talking with your followers.  Ask questions, present ideas and offer surveys that will get your audience talking about your business.  You may not like every comment or opinion that is posted on your page but understand that this feedback is likely to get others to talk about your business as well and this is the purpose of engaging your audience.

Most social media sites offer analytics in some shape or form and you will find that some are simply better than others.  These social media analytics will allow you an opportunity to understand which posts, tweets, videos or feeds were most engaging for your audience.  Analytics will help you decide what content is most likely to create a “buzz” and which topics simply “fall flat”.  This allows you the chance to focus on content that is beneficial and successful, without wasting time on content that doesn’t work.

The programs at our School for Dog Trainers will teach you a lot of information about advertising, marketing and operating your own successful dog training business.  Included in our courses is information specifically on using social media and social media campaigns to boost your business.  To learn more about our program or our School for dog trainers, feel free to contact us Toll Free at 866.200.2207, locally at 704.498.7907 or simply email us.